Testing Your Business Idea

Testing Your Business Idea

Event Details

Event Details:

Thursday April 22, 2021
12:00 p.m. - 3:00 p.m. ET.

The Idea Napkin is a tool created by Alex Bruton to help identify and focus on the important elements of a business idea. It's a one-page overview that articulates the idea for both the creator and the clients it aims to serve. With this tool you can create your elevator pitch describing the value you will deliver to your clients. This session will discuss the best approach for the Napkin exercise and explain how to use it when testing your business idea. 

This virtual workshop will be held via Zoom Video Conference. Instructions on how to download Zoom will be sent in a follow-up email after registration. A quick reminder that this is not a webinar, so we would love for everyone to join ready to participate with their video on! 

This workshop will be presented in English.

Please register with a non DND email address to ensure links function in follow up communication. 

* Required


A new business I am building from the ground up
A business I am purchasing
A franchise
An existing family business
A business I am building with my spouse/partner
A business that is somewhat related to my military occupation
A business that is completely different to my military occupation.
A full time occupation (or plan it to be)
A part time occupation (or plan it to be)
Other – please answer below

Fitness & Wellness
Pet & Animal
Retail (Store or Online)
Business Services & Consultants
Information & Communication Technology
Security Services
Real Estate
Home Improvement & Maintenance
Services for Individuals or Families
Carpentry & Skilled Crafts
Travel & Tourism
Agriculture & Food Production
Food Service
Other – please specify below