What we do

A program of Prince’s Trust Canada, Prince's Operation Entrepreneur (POE) delivers education, training, tools and resources to budding entrepreneurs through our education partners, program alumni and established entrepreneurs in communities across Canada.

Entrepreneurship provides an attractive option for many leaving the military to build on the skills they developed in service and focus on a new mission: their own business success. While other employment programs exist, POE is the only program in Canada that addresses the needs of military members who want to become business owners.

Many transitioning personnel have been medically released from service, including those with Post-Traumatic Stress Disorder (PTSD) and operational stress injuries. POE is part of the solution for these individuals as they move into a second career that is a good fit with their experience and abilities. In fact, more than half of our boot camp participants to date have been medically released.

“The day was beyond my expectations – practical, informative + useful tools.”
“The information gave me confidence that I have a viable business to grow.”
“This has given me the confidence to move forward with my idea.”
“Excellent foundation; Pointing me in the right direction with networking, resources, and planning.”
“The program is outstanding that provides a variety of resources that doesn't end after you do the 7 day boot camp.”


Prince’s Operation Entrepreneur (POE) is a program of Prince’s Trust Canada, a registered charity established by HRH The Prince of Wales. POE helps transitioning Canadian Armed Forces personnel get the education, training, tools and resources they need to start and run successful businesses.

POE began in 2012 after Prince’s Trust Canada brought together the two founding partners, Enactus Memorial (formerly SIFE Memorial) and Futurpreneur Canada (formerly Canadian Youth Business Foundation) to establish Prince’s Operation Entrepreneur.

POE has grown from one standalone business boot camp run by student volunteers and a supervising faculty member at Memorial University of Newfoundland, to becoming a national, bilingual program with boot camps held on four university campuses every summer, hosting 20+ free one-day workshops on Bases across Canada, offering veterans access to one-on-one business coaching with staff Entrepreneurs-in-Residence and becoming the hub of veteran businesses promotion with the 2016 launch of the Canadian Veteran Business Directory. In November 2017, POE created a Buy Veteran brand making it easier for Canadians to find the Directory and support veteran-owned businesses: www.buyveteran.ca 

Our Sponsors

POE continuously asks what inspires our partners, sponsors and supporters. With the overwhelming number of worthy causes, the program aims to deliver value to our supporters, many of whom have been with the program since the beginning.

Founding Partners

Prince’s Trust Canada
Prince’s Trust Canada is a registered charity established by HRH The Prince of Wales in 2011. Their three core programs focused on supporting Canadian veterans, young people and Indigenous communities transform lives and build sustainable communities. POE brings together His Royal Highness’s interest in young people, entrepreneurship and the Canadian Armed Forces.

Futurpreneur Canada
Futurpreneur Canada (formerly The Canadian Youth Business Foundation) champions youth entrepreneurship across Canada by providing pre- and post-launch coaching, business resources, start-up financing and mentoring to empower young Canadians, aged 18 to 34, to start and grow a business that contributes to sustainable economic development in their communities. Futurpreneur provides the financing and mentoring components of the program.

Enactus Memorial
Enactus Memorial is a student-run volunteer organization operating out of Memorial University. Formerly known as Students in Free Enterprise (SIFE) Memorial, this award-winning organization is comprised of volunteers that create local solutions to global economic challenges as they build a stronger province and country through the positive power of business. Enactus Memorial created the model for the boot camps that has been duplicated across the country.


Government of Canada
The Prince’s Operation Entrepreneur program is sanctioned by the Department of Defence and Veterans Affairs Canada, and has received multi-year funding from several Government of Canada bodies including Employment and Social Development Canada, Western Economic Diversification, Economic Development Quebec and Atlantic Canada Opportunities Agency.

True Patriot Love Foundation
True Patriot Love (TPL) is a national charity that honours the sacrifices of members of the Canadian Armed Forces, Veterans and their families. TPL’s priorities include Mental Health & Well Being and Family Health & Support. This mandate includes preparing members and Veterans that are in transition, many of whom are medically released, for a successful second career. True Patriot Love has been a generous sponsor of the boot camps for the deep and measurable impact the experience has on participants since the program’s inception.

Wounded Warriors Canada
Wounded Warriors Canada is a non-profit organization that supports Canada’s ill and injured Armed Forces members, Veterans, and their families. Through a wide range of national programs and services, they provide a spectrum of care focused on mental health and, particularly, Post-Traumatic Stress Disorder.  Wounded Warriors recognizes that for many members entrepreneurship and the flexibility inherent in running your own business provides a more viable alternative to traditional post release employment. 

TD Bank
TD Bank guides entrepreneurs through their business journey and provides financial solutions to Canadian businesses of all sizes across a wide range of industries. Their website is full of helpful resources on topics including starting up, growing your business, borrowing solutions as well as succession and retirement planning.  Please visit your local branch for guidance from a Small Business Advisor.

TruShield Insurance
If there’s one thing you need to know about TruShield Insurance for small business it’s that they make it a point to get to know you and your business. Taking the time to understand the risks associated with running a small business and being there when you need them the most is why TruShield Insurance™ is the best solution to protect your business.

The insurance you need. The flexibility you want.

When it comes to insuring your business, TruSheild will provide you with the property, general liability and automobile coverage you need. You can also look to them for life, disability, critical illness, and group health insurance for businesses with one or more employees. It’s all the coverage you need with the flexibility to make changes as your business evolves. You can even choose the payment option that’s right for you.

You’ve worked hard to build and grow your business – TruShield Insurance is dedicated to helping you protect it.

Founded in 1882, J.D. Irving, Limited (JDI) has operations in Canada and the United States. We are a team of 15,000 dedicated employees, with business units in Agriculture, Construction & Equipment, Consumer Products, Hydro Energy, Food, Forestry & Forestry Products, Retail & Distribution Shipbuilding & Industrial Fabrication, Transportation & Logistics. Since its inception 135 years ago, JDI’s employees continue to build JDI into a diverse group of performance-driven enterprises. JDI’s dedicated team uses the best practices to make the best products that better serve customers - at home and around the globe.


Business Development Bank of Canada
BDC is Canada’s business development bank, the only financial institution in Canada dedicated exclusively to entrepreneurs with a focus on small and medium-sized enterprises. They offer support in all industries and at all stages of development from more than 100 business centres across Canada and online at bdc.ca. Through POE, BDC directly contributes to the successful transition from serving military member to profitable business owner.
Irving Shipbuilding, Inc.
Irving Shipbuilding Inc. is the most modern shipbuilder and in-service ship support provider in North America. Headquartered in Halifax, Nova Scotia, our skilled team and innovative facilities provide efficient building, fabrication, conversion and servicing of vessels and offshore platforms. As Canada’s chosen shipbuilder, Irving Shipbuilding Inc. is working with the Royal Canadian Navy on the next class of Canadian Surface Combatant (CSC) and Arctic and Offshore Patrol Ship (AOPS) vessels under the National Shipbuilding Strategy (NSS). We are proud to continue our long history as a trusted partner in Canadian shipbuilding.

Boeing is the world's largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems. Boeing facilities in Canada produce parts, components, assemblies and software applications for all of the company’s commercial jets. Boeing Defense, Space and Security also played a major role in the transformation of the Canadian Forces by modernizing 80 of Canada’s CF-18 fighter jets. As part of its Global Corporate Citizenship program, Boeing gives back to transitioning military and veterans and has sent ten Ottawa-based participants to boot camp.

Via Rail
Via Rail operates Canada’s national passenger rail service on behalf of the Government of Canada and provides a sale, cost-effective and environmentally responsible service from coast to coast. They are also a proud and long-standing partner of the military and their families, including those in transition to second careers. Via Rail Canada is proud to offer 25% off the best available fares throughout the year (in all classes and on all trains) for qualifying members of the Canadian Armed Forces, National Defence civilian personnel, veterans and their immediate families with discount Code 12070. Find out more at viarail.ca/en/Canadian-Forces.

UPS is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business. Join the UPS Small Business Program today to save 40% on shipping and grow your business with 1-on-1 assistance from our Small Business ambassadors plus much more.. Follow us on Twitter @UPS_SmallBizCA

Lockheed Martin 
Lockheed Martin Canada delivers solutions to their customers’ most challenging and complex problems from scientific exploration to manufacturing the world’s finest aircraft and naval combat management systems. They do this by applying innovative approaches from their highly skilled and experienced Canadian-based workforce and fostering an environment where they are a valued and trusted partner. As an industry leader, Lockheed Martin recognizes its responsibilities to the people it employs, its customers, supply chain, industrial and academic partners, and the wider community in which it operates. They are proud to play an active role in helping to strengthen the quality of life in Canada and the local communities where they live and work, including supporting STEM education and military and veteran causes. 

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 401,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Accenture plans to hire 1,000 people in Canada this fiscal year. Visit us at www.accenture.com.

New isn't on its way. We're applying it right now. | Accenture

For more information on sponsorship opportunities, and how your support could meet your organization’s objectives, please contact Janet McCausland, Program Director.


The Prince of Wales has a long-standing commitment to the Canadian Forces, for whom he serves as Colonel-in-Chief to seven different regiments. Seeking a way for His Royal Highness to help transitioning Canadian servicemen and women,this program is a way of recognizing the invaluable service that the Canadian Armed Forces provide by helping members take on the next phase of their careers.

Prince’s Operation Entrepreneur is a program of Prince’s Trust Canada, and has the support of:

  • HRH The Prince of Wales

  • Her Excellency The Governor General, Julie Payette

  • Prime Minister Justin Trudeau

  • Chief of Defense Staff

  • Department of National Defence

  • Veterans Affairs Canada

Our Advisory Council, chaired by Mr. F. Mark M. Fell, guides the program, and includes many senior serving, honorary and retired military officials.

Advisory Council

Mr. F. Mark M. Fell (Chair) 
Head of Global Ultra High Net Worth Services, RBC
HLCol Justin R. Fogarty (Deputy Chair)
Partner, Regent Law
Mr. Shaun Francis
Chairman and CEO, Medcan Health Management, Inc. Chair, True Patriot Love Foundation
Major-General (Ret'd) David Fraser
President, Canadian Aegis Ltd.
HCol Anthony R. Graham L.L.D
President, Wittington Investments, Limited
Danièle Henkel 
President, Daniele Henkel Inc.
General (Ret'd) Rick Hillier OC, CMM, MSC, CD
Chancellor, Memorial University of Newfoundland and Entrepreneur
HCol Tim Hogarth
President and CEO, Pioneer Energy Group
Lieutenant-General Charles Lamarre, CMM, MSC, CD
Chief of Military Personnel, Canadian Forces
HCol Chiko Nanji KStG
Group CEO, Metro Supply Chain Group
Col (Ret'd) Duane R. Waite
Principal and Vice President, Crossey Engineering Ltd.

About Our Programs 


Boot Camp Graduates


Businesses Started


Workshop Attendees

About Our Participants

About Our Community


University & Community Partnerships


Student Volunteers


Communities with Program Presence

Program Expansion and Awards

In June 2015 our sister organization Prince’s Trust Australia in partnership with the Royal Melbourne Institute of Technology (RMIT) launched a military to entrepreneurship program based upon the success of Prince’s Operation Entrepreneur. Congratulations to our colleagues in Australia and to the classes of 25 transitioning Australian Defence Force members. Best wishes for an equally successful 2018. 

For more information on The Prince’s Lead Your Own Business program and the impact they are having down under see: Prince’s Lead Your Own Business and Canada’s newest export: Startup intelligence for military veterans by Rick Spence, Financial Post.

In September 2016, POE was awarded a Startup Canada Entrepreneur Support Award.This from Startup Canada CEO Victoria Lennox,“As leaders in the entrepreneurship ecosystem, they are each making Canada a better place to start and scale companies.”  It was an honour to be recognized and highlight the connection between military training and successful small business ownership.