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Entrepreneurship: Where to look for your great idea

Wednesday, March 09, 2016
When you were 12 years old, what was your ‘moon shot’ dream? I remember wanting to be a professional hockey player (ok, I started with a Canadian cliché). I also wanted to be a veterinarian, an adventure guide in Africa and a soldier. Ideas for careers were pretty easy to come by then. As kids we were really in touch with what we wanted and were passionate about.

Now fast-forward 20, 30 years or more and you are thinking about starting your own business, your own legacy. Congratulations! It is an incredibly fulfilling way of life. So what is your idea, your concept? After spending 15 years helping entrepreneurs across Canada start and grow their businesses (the last two years giving entrepreneurial workshops to the military community at Canadian Forces Bases across Canada) two main idea generators constantly come to the front of the line.